Jeep: Raccoon

Created to celebrate World Animal Day (October 4th), the “Living Off-Road” campaign by Jeep pays tribute to the true explorers of the wild — the animals who live off-road every single day.

Through a series of cinematic photographs, the campaign captures intimate encounters with wildlife — an owl at sunrise, foxes at dusk, and a raccoon under the stars — each one perfectly blending into their natural habitat beside a lonely road. These images invite us to reflect on what it truly means to live freely, instinctively, and in harmony with nature.

By connecting Jeep’s adventurous spirit with the resilience and beauty of wildlife, “Living Off-Road” redefines the concept of freedom: it’s not just about driving beyond the road, but about respecting the world that exists beyond it.