Jeep: Frankie

For Halloween, Jeep reimagines the classic “trick or treat” ritual with a global twist. The campaign features the brand’s iconic rubber duck—symbol of Jeep camaraderie—dressed in playful Halloween costumes and appearing at doorsteps in remote destinations such as Iceland, India, and Alaska. Viewed through a peephole, each scene blends adventure, mystery, and seasonal charm, reminding viewers that true exploration can happen anywhere. With the tagline “The trick is to explore,” Jeep turns Halloween night into an invitation to keep discovering the world, one adventure at a time.