FIAT: Fettuccini

For World Pasta Day, Fiat celebrates its Italian heritage by drawing a poetic parallel between two national passions: crafting pasta and building cars. The campaign, titled “Made along the way by the same passion,” captures intimate, sensory moments of pasta being handmade — kneaded, shaped, and perfected — to mirror the meticulous craftsmanship and love that go into every Fiat. Through warm, cinematic imagery and the “Made in Italy” seal, the brand reminds audiences that both pasta and Fiat share the same origin story: born from tradition, refined by hands, and driven by passion.