Interactive ad: Kitchen Warehouse: Bake Friday Deals

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For Black Friday, Kitchen Warehouse launched ‘Bake Friday Deals’: Black Friday discounts that get better when you bake them.
The deals are printed on sheets of baking paper with heat activated ink. When the sheet is placed in the oven, the ink disappears, revealing even better deals on kitchenware.

The sheets are included in every online order in the lead-up to Black Friday, and distributed nationwide across all 28 Kitchen Warehouse stores, inviting customers to turn on their ovens and bake themselves a bargain.

Category Home appliances & furnishings
URL https://www.kitchenwarehouse.com.au/bake-friday
Client Kitchen Warehouse
Agency Special Group
Country Australia
Uploaded 18 November, 2025

Credits

Chief Creative Officer
Tom Martin
Chief Creative Officer
Julian Schreiber
Creative Director
Chris Ellis
Creative Director
Chris Andrews
Group Creative Director
Simon Gibson
Group Creative Director
Nils Eberhardt
Senior Creative
Phillip Harkness
Senior Creative
Jack Wall
Business Director
Chris Bracks

Other credits

Kitchen Warehouse

Chief Customer Officer: Simon Lamplough

Head of CRM & Loyalty: Justine Murphy

Marketing Assistant: Emma Foreman

Stylist & Creative: Jo-Anne Pabst

Photographer: Grant Taylor

Studio Coordinator: JoJo Yu

Social Media Manager - Marguerite Jordaan

Social Media Assistant: Aaliyah Nickerson

Head of E-Commerce: Kellie Mitchell

E-Commerce Trading & Merch Manager: Ellie Nguyen

Kitchen Warehouse: Bake Friday Deals

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Kitchen Warehouse: Bake Friday Deals

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