SKF: The Patent Bay

With protectionism on the rise, SKF has challenged convention with a new initiative that celebrates openness over ownership. The Patent Bay is a real, fully legal platform for sharing technologies that could reduce environmental impact, introduced through a campaign inspired by the free-sharing spirit of the early internet. The initiative was developed with NORD DDB. The Patent Bay is SKF’s new, completely legal platform offering free access to technology patents. Taking a playful nod to the grassroots digital culture that championed sharing, the initiative channels the belief that ideas and information should be accessible – only this time, the 'torrents' are innovations that can help the planet. It embodies SKF’s belief that progress comes from openness, not protectionism, positioning the brand as a leading voice encouraging collaboration and helping to advance sustainability. The first released patent is SKF’s steel alloy that helps enable next-generation aircraft engines designed to cut emissions by up to 25%. To drive real change and raise awareness of the platform, SKF is inviting other companies and innovators to join The Patent Bay. Staying true to its collaborative spirit, the brand is reaching out to industry peers, competitors and some of the world’s biggest opinion leaders. Through creative assets put in contextual placements, they encourage them to share their own innovations and help spread the word about the initiative. Mölnlycke Health Care, a global MedTech company, has become the first partner to join The Patent Bay and discussions are underway with other potential partners.