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Milk: Arm WrestlingThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Rather than preaching the benefits of milk, BC Dairy Foundation's eclectic new ad campaign demonstrates the consequences of not drinking enough milk, making it much more interesting and relevant to targeted teens.
Each ad tells a story of a particular moment in the lives of some quirky characters and how milk could have changed it all, says Dean Lee, creative director, DDB Canada, Vancouver.
Executive Producer: Mary Knox |
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