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Top 6: April 8th 2009

Clothes in Closets: Knuckle Bag

Top 6: April 8th 2009
ClothesInClosets is a small trendy shop near the charming marina of Cascais. It sells antiques and women clothing and it faces the fierce competition of big stores like Zara. They needed a different approach for their sale. Leo Burnett Lisbon created a special bag that attracts attention outside the store and promotes the ClothesInClosets really disputed sale. Because it has real knuckle dusters instead of holders women seemed ready to fight.
Credits Other credits

Account director: Paula Lopes

Account executive: Raquel Pinheiro

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