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Top 6: September 16th 2009

Nissan Dualis: What's in the Dualis

Top 6: September 16th 2009
Recently WhybinTBWATequila, Melbourne launched a digital campaign to promote the new Nissan Dualis Hatch. This was a pre launch initiative to generate awareness, interest and familiarise people with key product features of the Dualis hatch. The pre-launch activity involved a consumer competition, giving consumers the chance to win one of three major prizes worth $15,000 in total, hidden within the new Nissan Dualis Hatch.By logging onto and exploring the interactive car, users were prompted to guess what is hidden in the boot by collecting daily hints. Hints were also seeded through Twitter.

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