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Top 6: October 14th 2009
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Tooheys Extra Dry 5 Seeds: Birds vs Humans

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Top 6: October 14th 2009
The story from BMF Sydney opens in a foreign land where birds rule overhead and humans forage in the wastelands for scraps of the prize – apple. We see the desperation and degeneration of the unevolved humans before our heroine climbs a tree to get her hands on a shiny, crispy apple.According to BMF Creative Director, Simon Langley, the campaign poses an alternative reality to the rise of human kind. “Eating the apple gave humanity knowledge and power over all other creatures on earth. But imagine if another creature had eaten the apple first - they would have ruled the earth. Scary thought...,” said Langley.Tooheys Extra Dry has always been innovative and the introduction of a cider like 5 Seeds is an innovation in itself said Holler Director, Mike Hill.. “Our decision to launch the brand site completely within Facebook, as well as the blogger outreach campaign, is in keeping with that theme.”
Credits Other credits

Group Account Director – Nick Garrett

Account Director – Lenya Kovacevic

Account Manager – Elisabeth Spence

Executive Planning Director – Jeremy Nicholas

Strategic Planner Director – Simon McCrudden

TV Producer – Mandy Payne

Production Company Producer – Sam Long



Sound Studio – Song Zu

Post-Grade – The Lab

Post-Online – Fin Design

Music Composer – Elliott Wheeler

Visual Effects Supervisor – Justin Bromley

DOP – Danny Ruhlmann

Editor – Stewart Reeves (Guillotine)



Media planning and buying:

Agency – Zenith Optimedia



Digital Agency – Holler Sydney

Creative Director – Tim Buesing

Lead Designer – Chris Jeffree

Copywriter – Tony Wild

Senior Project Manager – Mic Wernej

Senior Account Director – Suzette Mackenzie

Junior Account Manager – Dom Felton

Head of Influencer Marketing – Matt Kendall

Interactive Developer – Lukasz Karluk

Visual Effects Designer – Razif Djamaluddin

Senior Flash Developer – Tim Drew

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