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Movember: Proposition

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Tool of North America Director Tom Routson in collaboration with TBWAChiatDay, Los Angeles, created a pair of web films ( to help fight prostate cancer by promoting Movember an annual moustache growing charity event held in November to raise funds and awareness for men's health.Routson crafted the virals, Alley Fight and The Proposition, in the style of a home video, using handheld cameras to capture riotous groups of moustache clad young men stalking and beating a giant, anthropomorphized, cancerous prostate.
Other credits

Spots Title: Alley Fight

Air Date: November 2009

GCD: Jason Nichols

ACD: Xanthe Hohalek

Art Director: Dustin Artz

Copywriter: Chris Jones

Producer: Anh-Thu Lee

Assistant Producer: Doris Chen

Prod Company: Tool of North America

Director: Tom Routson

DP: Michael Bonvillian

EP(s): Brian Latt, Jennifer Siegel, Dustin Callif

Line Producer: Jeff Tanner

Production Designer: Peter Benson

Editorial: Nomad Editorial

Editor: Tom Muldoon

Assistant Editor: Eric Wais

Producer: Nicole Steele

Telecine: Technicolor

Colorist: Sparkle

VFX: Dtrain

VFX Artist(s): Casey Price, Lauren Riedel, Cara Farnsworth

Producer: Dan Connelly

Shoot Location: Los Angeles, CA

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