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Movember: Comedic Geniuses
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The Movember Foundation and Sid Lee have been working closely for the last year, sharing the same offices in Los Angeles where the agency has opened a new atelier. But the organizations share more than just a space. They share the belief that they can make the world a better place by supporting a cause that they believe in: men's health. So they buddied up and created their first joint initiative aiming at infusing new life into the growing trend and raising more funds for the cause. “We went back in history and realized that the greatest achievements of mankind have been achieved by men with Mo’s. So, with one, you’re more likely to do something extraordinary,” explains Kristian Manchester, Executive Creative Director and Partner at Sid Lee. The campaign, launched this week, fills the Mo’s with pride in three videos. Through the use of moustache facts, the videos showcase the amazing things you could accomplish if you grew one and how irresistible it can be.
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