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Honda Accord Crosstour: Squirrel


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As one of the most watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all new Accord Crosstour spot from RPA Santa Monica . Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, set to the tune of “Funky Stuff” by Kool & The Gang. “Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.
The series of Accord Crosstour spots (“Instruments,” “Box,” “Snow Trip,” “Squirrel”), produced by Elastic, rely on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, an alternative to the SUV/CUV category.
Credits Other credits

Production: Elastic

DP: Bill Bennett

Live Action Producer: David Wolfson

Executive Producer: Jennifer Sofio Hall



Post Production

Design Studio: Elastic

Designers: Henry de Leon, Max Ulichney

VFX Studio: a52

CG Lead: Max Ulichney

3D Artists: Paulo de Almada, Ian Ruhfass, Kevin Culhane, Joe Chiechi, Angie Jones

Lead Compositor: Shahana Khan

Rotoscoping: Cathy Gochnour

Producer: Megan Meloth, Sarah Haynes

Executive Producer: Jennifer Sofio Hall



Music

Song: “Funky Stuff,” Kool and The Gang

Composers: Robert Bell, Ronald Bell, George Brown, Robert Mickens, Claydes Smith, Dennis Thomas, Richard Westfield

Publisher: Warner/Chappell Music Publishing

Label: Universal Music Enterprises

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