Outdoor ad: orange: keep it safe

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Orange asked Shalmor Avnon Amichay/Y&R Interactive Tel Aviv to create an internal campaign targeting Marketing & Content Division employees to raise awareness about data safety.
They wanted employees to understand the magnitude of their responsibility and role in preventing information leaks.The Creative Solution We chose the employees most popular meeting place – the cafeteria. A placewhere they tend to chat during breaks.On the cafeteria tables we stuck a flowchart describing how information is leaked.The message was straightforward:Tell one person and it's no longer a secret.