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Mars: Running

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AMV BBDO have created a series of sponsorship idents featuring the ‘Sharing’ range from Mars to debut with Ant and Dec’s brand new TV show ‘Push the Button’, which launches on 27th February.The campaign aims to showcase the choice of chocolates that Mars offers in their ‘Sharing’ range (i.e. Mars Planets, M&M’s, Maltesers, Revels and Galaxy Minstrels), whilst showing they are the perfect accompaniment to the new family entertainment show - by illustrating that there’s something for everyone: they’re great for sharing and perfect for a big night in. Ant and Dec’s ‘Push The Button’ is about a family being surprised with a knock at their door and then competing to do a series of energetic challenges against the clock to win a prize.The ads incorporate a fair bit of these two central show themes, whilst still showcasing the family of brands. The idents start with the “family of packs” , shown as a family, sat at home watching TV, played by people in the pack costumes (just like in the Harry Hill idents). Then there’s a knock at the door and Maltesers answers it, to see a giant Hand! The Hand bursts in the front door and chases the pack through and out of the house and over the garden gate with the Hand-trying-to-get-the-chocs, the chase is on…
The chase features the following “challenges” through a number of different locations, both urban and suburban: of a chase along a suburban street, dodging a granny, through a children’s playground, over a roundabout, along an urban street and through a square, over a fence in a dead end alley, through a golf course and in a golf course bunker. The chase sequence showcases Maltesers’ brand personality, capturing Maltesers as feminine and light on her feet, in contrast to the hand chasing her. The final 5” ident ends with the pack being finally caught by the Hand.

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