Interactive ad: ALS Society of Canada: Help Someone With ALS

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The ALS Society of Canada has launched their first interactive campaign to assist in raising much needed funds during ALS Awareness Month (June).
The three interactive online banners, “Shave”, “Shirt” and “Hair”, which are hosted on the microsite HelpSomeoneWithALS.ca allow a person to help somebody with ALS perform simple, everyday tasks such as dressing, shaving or combing their hair - things people with ALS lose the ability to do on their own. http://www.bestadsontv.com/files/print/2010/Jun/tn_29918_ALS_Grab.jpg

Category Charities & appeals
URL http://www.helpsomeonewithals.ca/en/
Client ALS Society of Canada
Agency Lowe Roche, Toronto
Production Hard Citizen
Country Canada
Uploaded 18 June, 2010

Credits

Chief Creative Officer
Geoffrey Roche
Assoc Creative Director
Sean Ohlenkamp
Copywriter
Rob Sturch
Agency Producer
Brie Gowans

Other credits

Technical Director: Nery Orellana, Lowe Roche

Account Supervisor: Rachel Selwood

Production Company: Secret Location

Executive Producer: James Milward

Creative Director, Secret Location: Pietro Gagliano

Technical Director: Ryan Andal

Project Manager: Noora Abu Eitah

Art Director, Secret Location: John Kumahara

Lead Developer: John Callaghan

Motion Graphics Artist: Steve Miller

Director of Photography: Robert Brunton

ALS Society of Canada: Help Someone With ALS

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ALS Society of Canada: Help Someone With ALS

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