Aviva: Aviva Premiership Rugby

Aviva, who have recently become the new title sponsor for Premiership Rugby, have launched their new TV adverts that will be broadcast around Aviva Premiership Rugby coverage. Central to the campaign are a series of 5, 10 and 15 second idents created by AMV BBDO London, which feature individuals whose work usually goes unnoticed outside the parameters of the club. The ads demonstrate the value of teamwork and recognise the important roles played by individuals behind the scenes. They will be aired on ESPN, Sky Sports, ITV throughout the course of the APR season.