Aviva: Free Love

March 1st sees the launch of the new AMV BBDO, London spot for Aviva, entitled 'Free Love', once again featuring Paul Whitehouse, prompting the most hardened deal-seekers to get a quote from Aviva. In this campaign our hero deal-seeker is a hippy. Jim is a free spirit and enjoys travelling the country and going to festivals. The only trouble is, it all costs a lot more now than it did back in the day, when everything was free. Luckily for him, Aviva are still giving something away for free – two months car insurance, which frees up a bit of cash to help him pursue his hippy hobbies.

The ad is the latest addition to the 'Chameleon' campaign directed by award-winning comedy director Declan Lowney. All the ads share the core idea that money saved with Aviva can be reinvested in what matters to you, whatever that may be.