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Top 6: September 15th 2010

Optus: Open Network

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Top 6: September 15th 2010
Optus will go to air this Sunday with a major commercial created by M&C Saatchi, Sydney that features some of the most sophisticated animation ever seen in an Australian TVC to launch its Open Network.

Renowned animation company BUF Paris produced two celebratory TVCs featuring the Optus animals appearing in a massive stage production.

The commercials were created entirely in CG. All animals were painstakingly conceived from scratch with crocodiles, flamingos, flying squirrels and even fireflies researched and rebuilt in CG.

The result is a celebration of the Optus mobile network and of the "anything is possible" positioning to deliver the Open Network - the mobile network with real possibilities.

The new brand name follows the $2 billion investment Optus has made in its mobile network over the past five years, with more than 1,000 new mobile sites launched since 2008.

The commercial is described by its famed European director Thierry Poiraud as a "magical journey through exquisite environments."
Credits Other credits

Christine Gardner (Group Account Director)

Renee Marie Hyde, Craig Page, Sarah Borenstein (Account Directors)

Gina Xiradis (Account Manager)

Planning: Colin Jowell

CG / Post: BUF, Paris

Music: Tchaikovsky, Nigel Crowley @ Stellar

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