Telecom NZ: PacMan

There's a lot you can do with half cent texts to any New Zealand network, including a life-size game of PacMan. Saatchi & Saatchi is launching Telecom's latest Text Anyone 2500 offer (send 2500 texts to any network each month for just $12), with a TV commercial encouraging customers to have fun with their mobiles. The spot shows five mates playing a game of live PacMan, using their phones to text directions as friends take on the city streets as PacMan and the ghosts.

Says Saatchi & Saatchi ECD Dylan Harrison: "We wanted the idea to ignite customers' imaginations and entertain the possibilities of what you could do with 2500 1⁄2 cent texts. The Telecom network is really fast and because you can text any mobile network, we coordinated a real-life game of Pac Man. It's a great little demo."

Kieren Cooney from Telecom, says one of the brilliant things about Mobile is how people are coming up with seemingly endless ways of using the phones and services. And this idea celebrates that - the imagination and energy of New Zealanders, specifically in the way we've embraced Mobile to enrich our lives.

"We want to reflect this increased usage with better plans, and ensure customers have real certainty around the price they're paying. That was the idea behind Text Anyone 2500 - it's the best text plan in New Zealand, you get 2500 texts to anyone on any New Zealand network for $12 - that makes it around half a cent a text."

The PacMan TVC is live from tonight and forms part of a wider campaign for Text Anyone 2500, including cinema and online.