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Sainsbury's: Taste the Difference

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Sainsbury’s via AMV BBDO, London launches new Taste the Difference campaign with Jamie Oliver

Jamie Oliver is back in a new nationwide TV advert for Sainsbury’s to be aired for the first time on Wednesday 22nd September.

The ad is the first in Sainsbury’s new campaign to highlight the re-launch of its premium Taste the Difference range. The new range will feature over 1,000 products with hundreds of tasty new lines introduced right across the store.

The new ad features a wide variety of products from the re-launched range with bakery, meat and dairy all highlighted. The campaign will cover TV, online and print advertising.

The advert was created by AMV BBDO and directed by Justin Chadwick on location in Hastings. Justin is an acclaimed director who directed Sainsbury’s 140th birthday ad and the feature film ‘The Other Boleyn Girl’ starring Scarlett Johansson and Natalie Portman.

For more information on Sainsbury’s and the re-launched Taste the Difference range, visit

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