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Top 6: October 13th 2010
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DB Export: Beer The Untold StoryTop 6: October 13th 2010
Colenso BBDO Auckland is celebrating the 50th anniversary of New Zealand beer, DB Export, with a 90-second commercial set in the 1960s telling the story of the beer's creation by company founder, Morton Coutts as narrated by his barber.
Following the introduction of Arnold Nordmeyer's Black Budget, whereby a 9 pence tax was imposed on imported beer, Coutts set out to create an export-quality beer at local prices. It went on to be named 'The World's Best Beer' in 1968. DB Export, deleted in the mid 80’s, is back, complete with quart bottles, swapper crates and the original 5.35% recipe. Also, on the revamped DB Breweries site, which goes live today, is a five-minute short film, 'Beer, the untold story' created by Revolver.
Colourist: Peter Ritchie for Toybox |
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