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Top 6: February 22nd 2012

DB Export: The Great Wine Depression

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Top 6: February 22nd 2012
Back in '87 everything was big. Big hair, big sweaters and one big problem. Wine was in and beer was out. Kiwi guys pretended to like wine to fit in, but they never stopped thinking about beer. Luckily neither had Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to appear more sophisticated, he'd brew a more sophisticated beer. A premium lager that was both crisp & refreshing, but still full of flavour. He called this beer Export Dry. 25 years later, guys can still say no to wine thanks to Export Dry.
Credits Other credits

Planning Director: James Hurman

Music / Sound: Liquid Studios

Director: Steve Ayson

Producer: Fiona King

DOP: Crighton Bone

Production Designer: Guy Treadgold

Editor: Peter Scriberras

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