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Top 6: November 3rd 2010

L&P: Pick me up

Top 6: November 3rd 2010
In an age where energy drink brands are busy throwing guys out of planes and off buildings in hyped up, excitement filled madness, L&P takes an ironic approach, positioning itself as the drink for guys who are hyped up about doing nothing much. Ogilvy Auckland's anti-energy follow up to the 'Nothing much'TV spot.
Credits Other credits

Head of Planning - Rupert Price

Strategic Planner - Anna Gunnell

Client Service Director - Nikki McKelvie

Account Director - Saya Tran

Account Director - Posey Wall

Account Executive - Katie Grove

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