Yahoo!: Bus Stop Derby

A new interactive campaign by Goodby, Silverstein & Partners for Yahoo that brings gaming to bus stops in San Francisco. Together they have created interactive touch screen billboards that allow you to play several games based on new Yahoo mobile apps and have called it 'Bus Stop Derby'. Each of the billboards are located in a different neighbourhood, as you play the scores are added up and at the end of 10 weeks the neighbourhood with the highest score will win a huge street party complete with musical guests OK GO!