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GIGANTTI: You are the winner, go to Gigantti


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Gigantti is the Dixons or Best Buy of Finland. Their tagline "It's darn stupid to pay too much" has become a widely used proverb - a part of popular culture. Gigantti was sponsoring formula1 live shows in Finland´s MTV3. Speaker in these 358 Helsinki spots: It's darn stupid to pay too much
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Strategist: Peter Barmer

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