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Top 6: March 2nd 2011

MINI: Rocketman

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Top 6: March 2nd 2011
BSUR, the Amsterdam-based advertising agency, today unveils an online film to launch the new concept car for MINI. The concept car, named the Rocketman, will be officially unveiled at the Geneva Motor Show on the 1st March.

The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with MINI purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original MINI idea: a fun, simple, ultra compact solution to urban mobility.

The product film was created using a mixed media approach, seamlessly combining live action with both 2D and 3D animation, motion graphics, stock footage and visual effects. The result takes the audience on a journey from MINI’s inception in 1959 through to present day.
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International Account Supervisor: Paula Atwell

Account Executive: Liam Osbourne

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