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Top 6: March 9th 2011
Interactive
Lipton: Infinite
Top 6: March 9th 2011
In early February 2011, the range Lipton "Exclusive collection" revealed its new poetic poster campaign via DDB, Paris. Today, to promote the origins of tea Exclusive Collection, Lipton offers an interactive "animated trip" through six worlds of the range.
The mouse scroller is the only way to experience this sensorial journey where the user will travel through Bombay, London, Sri Lanka... The user is immediately absorbed in a participative and at the same time contemplative experience that goes beyond Flash animation possibilities. This multi-sensory journey infused with colourful « pop » cues allows you to discover how far the tea can take you. The project is a fruit of collaboration between DDB Paris and the production studio B-REEL.
Client Partner : Marina Zuber |
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