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Lion Red: General

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What’s happened to us men? Here’s what. Between spending our weekends shopping, spending too much on haircuts, tolerating cats, giving in to the PC brigade and generally trading in our lifestyle for a wifestyle, we’ve allowed the value of manhood to be diminished. In fact, we’ve become such a bunch of Nancy Boys, that if this trend is allowed to continue, leading scientists predict that by the year 2015, men will begin to develop manginas.
It’s time to restore that value. And the only way to measure something’s value, is to give it a currency. And who better to do that than Lion Red and DDB New Zealand .

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