TV ad: smart: For the curious

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Focusing on the new smart fortwo vehicle that recently arrived at smart center dealerships worldwide, each A Big Idea BBDO, Berlin campaign spot uses a simple style to feature engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography reveals a smart fortwo.

Category Automotive
Client Daimler AG smart
Agency BBDO Germany
Production Film Deluxe Berlin
Country Germany
Uploaded 30 March, 2011

Credits

Director
Jose Gomez

Other credits

Advertising Agency: BBDO Berlin GmbH

Creators: T. Bazarkaya, T. Hollander, D. Mously, J. Ringena,

W. Schneider

Consultants: D. Spakowski, S. Schlosser, J. Oelckers, G.

Demir

Agency Executive Producer: Silke Rochow

Co-Production Company: Film Deluxe Berlin

Producers: Stephan Pauly, Katharina Strauss

Executive Producer: Glenn Bernstein

Director: Jose Gomez

Co-Production Company: Shilo

Associate Creative Director: Tom Green

Director of Photography: Daniel Ortega

Editor: Josh Bodnar

Character Designer: Ken G. Lee

Animation Director: Brian Covalt

Cell Animation: Max Keane, Melvina Wong, Katherine Morris

Compositing: Tom Green, Nathan Davies, Stephanie Corda,

Garrett Marks

Compositing Assistants: Gary Jones, Steven Galvez

VFX Artist: Tim Turner

Storyboard Artist: Mark Pacella

Assistant Editors: Zach Vandlik, Garrett Marks, Chris Halmo

Line Producer: Jeremy Yaches

Senior Producer: Hilary Wright

Head of Production: Julie Shevac

Executive Producer: Arthur Portnoy

Finishing Company: Company 3

Flame Artist: Randie Swanberg

Color Correction: Tom Poole, Sean Coleman

Sound Studio: Studio Funk Berlin

Composer: Audioforce Berlin

smart: For the curious

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smart: For the curious

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