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Top 6: April 27th 2011
Interactive

Amnesty International: Torture Disappears

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Top 6: April 27th 2011
TBWABerlin has produced two mobile ads for Amnesty International Deutschland (Germany). The two ads will be available on the tablet-edition of 'Die Welt', one of the leading German daily newspapers published by Axel Springer Verlag. iPad users will be able to interact with Amnesty International through a full-scale scene of a human rights violation. Attempts to wipe away the image fail, only after several attempt a message appears: "Torture disappears only when one is doing something about it".
Credits Other credits

Account Management: Maike Schröder, Christoph Erdmann

Design: Chehad Abdallah

Programming/Prototyp: Kay Siegert

Technical Concept/Direction: Torsten Bergler

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