Interactive ad: Magnum: Pleasure Hunt

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Top 6: April 27th 2011

This is a full-flash experience coming from ice cream brand Magnum via Lowe Brindfors, Stockholm. It’s based on the idea that the internet holds a lot of pleasurable things, but the ultimate pleasure remains eating a Magnum ice cream, now with hazelnut. To express this idea, the ad agency developed an interactive game following a young pleasure seeker that runs, flies, jumps and drives around the internet and in the end finds herself enjoying what the new Magnum Temptation with Hazelnut ice cream has to offer.