Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Press

Mercedes-Benz: Test Drive


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
To promote the launch of the Mercedes Benz CL 63 AMG, 140 BBDO South Africa gave consumers the chance to experience the power of the car outside of the showroom.By combining a magazine ad and a smart-phone to create the first-ever magazine test drive. Thus, even if people were too intimidated by the cost, or unaware of the speed of the car, after experiencing the performance in the ad, they would go to a dealership for a real test drive.
Credits Other credits

Prezence - Digital Support

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news