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Top 6: August 3rd 2011

BTDZ Traffic Safety Commission: Dead man walking

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Top 6: August 3rd 2011
Many pedestrian victims were migrant workers from the rural areas of China, unused to the busy traffic in the larger cities. The Beijing Tongzhou District Zhangjiawan Traffic Safety Commission commissioned Y&R Beijing to try to raise awareness of the problem, and therefore combat the escalating number of deaths. On one of the busiest roads in the city, a series of figures were installed. These figures were reminiscent of the outline chalked around the a corpse. These walking corpses appeared where it was not safe to cross, and carried a compelling message, which directed pedestrians to a safer place. They were coated with fluorescent paint so to be visible at night.

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