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NZ Fire Service: Anthems - South Africa

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September and October 2011 are going to be huge months for New Zealand with thousands of rugby fans from around the world descending on its cities, towns and countryside to enjoy the Rugby World Cup.

Thousands of these visitors will be touring New Zealand in campervans, so the brief was to remind them of the hazards of certain behaviours in their campervans, behaviours like drunk cooking, lighting candles etc. M&C Saatchi and New Zealand Fire Service have created these four radio ads, reminding people to avoid these hazardous behaviours.
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Client: Scott Sargentina

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