Outdoor ad: No Kill Louisville: Hope

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Top 6: November 16th 2011

This heartfelt campaign for No Kill Louisville (NKL) was inspired by a puppy that was tossed from a car traveling at 65mph, leaving her with injuries requiring $12,000 in emergency medical care. Thankfully, she has a new lease on life and a new name exemplifying what NKL gives countless animals like her: Hope. At first glance, these unassuming outdoor posters appear to have been made by distraught pet owners, desperate to find their missing loved ones. In reality, they're messages explaining NKL's entire reason for being – raising much needed funds to heal injured and sick dogs and cats – ultimately keeping them from being euthanized.