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Top 6: November 16th 2011

Mercedes Benz C-Class: Blur

Top 6: November 16th 2011
To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: "Looks fast. Even in park. The 450hp 2012 C-Class Coupe." To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Credits Other credits

Account Supervisor: Diana Nelson

Event Company: Newad Inc.

Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor

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