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Ryobi: A giant leap in backyard technology

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BMF Melbourne has launched a 45 sec TVC for the new Ryobi 36V battery lawnmower. To promote this innovation, the TVC focuses on the lack of product development since the first petrol mower, in an unusual way.
Credits Other credits

Client: Mark Devitt, Allison Newton

Media Planning & Buying: The Brand Agency

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