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Eurobest - Europe's Creative Advertising Festival and Awards: YOUNG CREATIVES
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This year, Eurobest - one of the most important creativity Festival in Europe - will take place in Lisbon (Portugal). And to officially launch the “Young Creatives Integrated Competition”, Fuel Lisbon, a Portuguese agency, created a viral featuring the top creative directors in the country as pop stars.
In the spot, they all are singing a very popular Portuguese song, a sad tune that speaks about getting old and that time goes by. The pay-off explains all this sadness: “They can’t enter anymore. Good for you”. The spot is all over the web, mostly in Facebook, where it has been shared more than 200 times in just one day. On top of that, Fuel Digital is launching a Facebook app where you can play with the music, mixing all the creative directors voice and putting they to sing the blues in duets. Eurobest will be held from 28 – 30 November 2011, in Lisbon, Portugal.
Singer: Sara Sezifredo Related |
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