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Top 6: November 23rd 2011
Outdoor

McDonald's: Fry Lights

Top 6: November 23rd 2011
The Best Fries on the Planet campaign, created by Leo Burnett, Chicago is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald's Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald's brand and its business (96% of fry sales don't leave McDonald's alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.
Other credits

Global CCO: Mark Tutssel

CCO: Susan Credle

ECD: John Montgomery

CDS: Avery Gross, Brian Shembeda

CW: Rene Delgado

AD: Alex Esseveld

Executive Producer: Denis Giroux

Producer: Samantha Howes

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