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Top 6: November 23rd 2011

Penningtons: Magic Mirror

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Top 6: November 23rd 2011
Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is "Styled to Surprise". So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. Check out the video to truly see real shoppers be "Surprised in Style."
Credits Other credits

Broadcast Producer: Caroline Clarke

Digital Producer: Sarah Lasch – Digital Producer

Account Managers: Wendi Caricari, Jacqui Faclier, Jamie Maxfield, Leigh Farlow

Line Producer: Jen Walker

Post-Production Co.: Rooster/Track & Field

Editor: Christina Humphries

Colourist: Andrew Rolfe, Ernie Mordak

Casting: Powerhouse Casting

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