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Top 6: January 11th 2012

Lamb: Sam Kekovich creates Chopular Culture

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Top 6: January 11th 2012
Keeping to tradition, Sam's "Chopular Culture" campaign has launched across Australia with his annual 90-second address to the nation. It was followed by the release of his 3-minute music video, 'Barbie Girl' (recorded with Melissa Tkautz and Justice Crew).

The rant and film clip were directed by renowned music video parodist Craig Melville at Jungleboys.

Gerard O'Connor (2011 AIPP Australian Professional Photographer of the year) shot the epic pop-culture-style point of sale campaign which included 36 cast members styled by Marc Wasiak.
Credits Other credits

Planner - Christina Aventi

Interactive Lead - Josh Akmens

Social Media - Angela Graham

Account Management - Rebecca Morton, Kelly Howard, Sarah Hood

Client - Magali Duveau, Andrew Cox

Media - Universal McCann

PR - Hausmann

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