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Chevy: Hamtramck, MI
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As the Chevrolet Volt moves into the mainstream American conscience, it is transporting its home base of Hamtramck, Mich. with it. MPC, teaming up with Director Nick Gordon and Goodby, Silverstein & Partners, captures the rejuvenated spirit of this proud Midwestern town behind a flawless blend of photoreal VFX and documentary-style footage of the city.
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