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Kellogg's Special K: Scales
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Scales focuses on the Special K Challenge and stresses the tagline, “What Will You Gain When You Lose?” With the ultimate goal of changing the conversation on weight loss, Scales aims to inspire women to participate by using visuals of women celebrating after seeing their results on the scale.
Editorial: The Colonie. Assistant Editor, Lauren Malis. VFX/Finish, Tom Dernulc. Related
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