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TV

Chobani Champions: Win the Day


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Chobani’s “Win the Day” campaign supports Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. Leo Burnett New York’s new television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” six year old son Ace. The spot addresses the struggles parents face daily to get their children to eat something that’s good for them and positions Chobani Champions as a “win” for both parents and kids.
Other credits

Client/Ad or Campaign: Chobani Champions “Win the Day”

Agency: Leo Burnett New York

Chief Creative Officer: Jay Benjamin

Executive Creative Director: Darren Wright

Executive Creative Director: David Skinner

Executive Producer: Jeremy Fox

Production Company: 3rd Street Mining (3MC)

Director: Neil Tardio

Editorial: Beast

Director of Photography: Eric Klein

Promotions Agency: Arc Worldwide

Media Agency: OMD

Digital Partner: Big Spaceship

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