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Top 6: August 22nd 2012
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Comedy Central Latin America: SiestaTop 6: August 22nd 2012
Wieden+Kennedy São Paulo launched its first campaign for Comedy Central Latam today. The campaign uses the concept “Comedy Continent” to point out Latin America’s natural comic talent and how Latinos make fun of themselves. According to Guillermo Vega, Wieden+Kennedy Sao Paulo’s Executive Creative Director, “The idea is simple: make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100% humor.” Comedy Central’s VP Creative Sean Saylor comments the Latin American launch: The Concept of "Comedy Continent " allows us to start a dialogue with our audience, by having a social commentary on the funny aspects of living in such a colorful region as Latin America and Brazil, this is why we are doing a full digital campaign.” Directed by Bryan Buckley and produced by Hungry Man the TV spot makes fun of Latinos traditional daytime sleep. “Siesta” shows the contestants of a world napping championship who have to prove they are really sleeping.
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