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Top 6: August 22nd 2012
TV

Comedy Central Latin America: Siesta

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Top 6: August 22nd 2012
Wieden+Kennedy São Paulo launched its first campaign for Comedy Central Latam today. The campaign uses the concept “Comedy Continent” to point out Latin America’s natural comic talent and how Latinos make fun of themselves. According to Guillermo Vega, Wieden+Kennedy Sao Paulo’s Executive Creative Director, “The idea is simple: make TV viewers laugh and remind them how good it feels to watch Comedy Central shows, which are 100% humor.” Comedy Central’s VP Creative Sean Saylor comments the Latin American launch: The Concept of "Comedy Continent " allows us to start a dialogue with our audience, by having a social commentary on the funny aspects of living in such a colorful region as Latin America and Brazil, this is why we are doing a full digital campaign.” Directed by Bryan Buckley and produced by Hungry Man the TV spot makes fun of Latinos traditional daytime sleep. “Siesta” shows the contestants of a world napping championship who have to prove they are really sleeping. 
Credits Other credits

Title: Siesta

Media: Television and Internet

Client: Comedy Central

Product: Institutional

Creative Direction: Icaro Doria and Guillermo Vega

Editor: Hernan Rebalderia

Art Director: Santiago Dulce

RTVC: Endy Hedman

Vice President Creative Comedy Central: Sean Saylor

Comedy Central Creative Director: Hernan Damilano

Contact: Paula Obata

Planning: James Pereira

Producer / Film: Hungry Man

Scene Direction: Bryan Buckley

Dir Of Photography: Scott Henriksen

Editing: Carlos Arias (Rock Paper Scissors)

Executive Producer: Dan Duffy, Mino Jarjoura

Post Production: The Mill

Music: Beacon Street Studios

Sound Design / Arrangement: Charlie Keating

Announcer (voice over): Heard City

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