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PAK'nSAVE: Meet the meat of your dreams
Case Study: PAK'nSAVE is New Zealand's cheapest supermarket chain. Their low prices and low priced ads are a hit with Kiwis. But when you're constantly banging on about your low costs you need to find new ways to get cut through. For PAKn'SAVE's meat sale DraftFCB, Auckland created a campaign that re-ignited the Kiwi love affair with meat and also reaffirmed PAKn'SAVE's passion for low prices. Meat Lovers Week - Where you can meet the meat of your dreams… for less. And when lonely carnivores called the 0800 number, real meat was waiting to talk to them.
Regional Executive Creative Director: James Mok Related
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