Outdoor ad: BMW Runflat Tires: Life Rolls On

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Top 6: March 13th 2013

BBDO Proximity, Bangkok wanted to communicate the benefit and effectiveness of BMW Runflat Tires to consumers in a subtle yet interesting way and we did that with the help of a simple rusty nail. The perpetrator of flat tires all around the world. From afar, all people see is a rusty nail, but as they get closer they notice an intricate visual in the rust. showing a car's journey from left to right, uninterrupted by a flat (the nail) because with BMW Runflat Tires, Life Rolls On.