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Century Tuna: Ultimate Fansign

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Century Tuna wanted to promote its Facebook fanpage and its over-all message of health and well-being. To do this,Y&R, Manila started a web-based campaign calling in fans with the offer of being able to get a fansign on the actual body of their idol- the Ultimate Fan Sign. The success of this activity far exceeded the non-existent budget used to execute it.
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Accounts: Mary Buenaventura, Neriza Nevez, Jaja Galang

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