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Top 6: July 10th 2013

Peugeot Cars: CRASH

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Top 6: July 10th 2013
Mobile ad that simulates an interactive test drive.The user sees the image of the panel, as if he was inside a moving car. Then a message appears on the screen "Test Drive. Feel the thrill of driving a turbo car" and the symbol showing how to interact. Once the movement in the tablet begins, a field appears on the screen asking the user to enter his name to start the experiment. When the user starts typing, after the second character is typed, a car appears, coming in the opposite direction. Within seconds, there is a huge car crash.Then a message appears on the screen: "Don't text while driving. Drive responsibly ", and the Peugeot logo supporting the cause.Agency Y&R Sao Paulo

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