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Top 6: July 10th 2013
Interactive
AXA Insurances: Running TogetherTop 6: July 10th 2013
Running Together, an app that allows you to participate in real time in Madrid's annual charity race "Put the brakes on" from anywhere in the world. AXA Insurance partnered with Ponle Freno and Leo Burnett, Madrid to increase the number of participants that will join the race by creating the app Corremos Juntos (Running together). To promote the app, we travelled across Spain to find real stories told by real people who have been affected in some way by traffic accidents and will be running the race via the app. You can find these stories at www.axa.es/corremos
Technical and Production team: Victor Moreno, Lara Ruiz, Álvaro Aparicio, Álvaro Queizan, Cristina Baixas |
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